WASHINGTON, Sept. 4, 2019/ PRNewswire/ - Thirty-eight million American adults-15 percent of the U.S. adult population-are preparation to bank on National Football League (NFL) video games this season, according to a new study by the American Gaming Association (AGA).
The quick expansion of legal sports wagering has actually supplied increased opportunity for millions of Americans to bet securely with a certified, regulated sportsbook. This year, 7 million Americans say they will bet lawfully at a gambling establishment sportsbook, 1.2 million more than in 2015, and tens of countless others will place bets with friends, take part in pools or squares contests or place their bets online.
" During this centennial NFL season, more Americans than ever before can wager on football in safe, well-regulated environments," said Bill Miller, AGA's president and president. "It is clear that as jurisdictions enact policies to provide a legal alternative to the harmful prohibited market, customers do the same and look for the securities they should have."
The study, conducted by Morning Consult, also found that nearly one-in-four (24%) American adults state they would position a bet on the NFL if it was legal in their state. As legal sports betting continues to broaden, fan engagement with NFL games will see an effect:
- 39 percent of devoted NFL fans plan to position a bet on the NFL this season.
- 75 percent of NFL wagerers say they are most likely to see a game they bet on.
- 28 percent are most likely to attend a game they have actually bet on.
- 51 percent are most likely to view pregame programs and commentary.
- 63 percent are most likely to gather with pals or household to enjoy a video game.
" Sports betting clearly impacts fans' interest for engaging with the NFL. As the legal market grows, it is essential for video gaming and adjacent industries to focus on executing and promoting legal sports wagering properly to safeguard customers and make sure the viability of legal markets to the ongoing detriment of prohibited operators," Miller included.
Among NFL fans, the New England Patriots are the favorite to win the Super Bowl (23 percent), followed by the Kansas City Chiefs (8 percent), Dallas Cowboys (7 percent) and New Orleans Saints (6 percent).
- Since the U.S. Supreme Court repealed the Professional and Amateur Sports Protection Act-the failed federal ban on sports betting-in May 2018, more than $10 billion has actually been legally bet on sports.
Thirteen states now offer legal, regulated sports betting, with five more states and the District of Columbia poised to open legal markets in the coming months.
- Last September, an AGA research study showed that the NFL stands to get $2.3 billion every year from legalized sports wagering, mostly due to increased fan engagement.
- AGA's Sports Betting Consumer Study found sports wagerers are more interested in the NFL than any other expert sports league (93 percent interested).
Methodology
Morning Consult conducted this survey online in between Aug. 7-12, 2019 among a nationwide sample of 11,001 American grownups. The information were weighted to approximate a target sample of adults based upon age, instructional attainment, gender, race and region. Results from the complete study have a margin of error of +/- 1 percent.
About AGA
The American Gaming Association is the leading nationwide trade group representing the $261 billion U.S. gambling establishment market, which supports 1.8 million jobs across the country. AGA members consist of industrial and tribal gambling establishment operators, gaming suppliers and other entities associated with the gaming industry. It is the mission of the AGA to attain sound policies and regulations consistent with casino gaming's modern appeal and huge economic contributions.
SOURCE American Gaming Association
Related Links