The iconic American video game show remains in its 41st season and has never had a jackpot reward of this kind before.
" Big Money Week" is turning up for Wheel of Fortune from May 20-24, and one of the leading sports betting and iGaming operators is celebrating in design like never in the past.
BetMGM will sponsor a Nightly Progressive Jackpot that will be added to whatever a candidate wins if they resolve the show's Bonus Puzzle. There will likewise be a BetMGM-branded "Double Jackpot" wedge on the well-known Wheel offering participants who make the chance to include double Nightly Progressive Jackpot to their total if they win the Bonus Round.
This is the first time in the history of the hugely effective syndicated game show that there will be this type of nighttime contest. Wheel Of Fortune reaches 21.5 million special audiences every week, and the 9.1 million viewers who tune in on a nighttime basis will be able to take part in the action by going to www.wheeloffortune.com to sign up for the possibility to win the Nightly Progressive Jackpot.
" BetMGM is honored to join Wheel of Fortune throughout this turning point week and be a part of a video game show that has made a palace in American television history," said BetMGM's CEO Adam Greenblatt in a press release. "' Big Money Week' is a terrific cooperation, giving participants and audiences at home the chance to experience the excitement of a progressive jackpot."
Branding Opportunity
BetMGM has actually been pumping the Progressive Jackpot brand of late.
In March, the operator revealed the progressive prize in New Jersey was the biggest in its history at $4 million at the time.
For the Wheel of Fortune activation, reveal producer Sony Pictures Television will integrate BetMGM's branding into the game program's on-set placements including:
- Co-branded graphics showed in the center monitor
- In-show displays of BetMGM's logo on host Pat Sajak's screen
- Two BetMGM Double Jackpot Wheel wedges
- A BetMGM prize ticker appears above the puzzle board during each episode
In March 2023, BetMGM also teamed up with IGT to launch The United States and Canada's very first brand-led online gambling establishment with Wheel of Fortune Online Casino.
MGM Resorts, which owns 50% of BetMGM together with Entain, acknowledged its opportunistic outlook on iGaming in its recent earnings report. MGM Resorts CEO Bill Hornbuckle said "Obviously iGaming is a genuine chance over time," so making huge moves like this one with Wheel of Fortune to prop up BetMGM's iGaming brand name lines up with that notion.